Case Study 1:

Olivewood Wine Bar

the brief

Produce a full branding suite, web and social presence for Olivewood; a new sustainable, farm-to plate restaurant and wine bar in the Souther Highlands of NSW championing fresh produce within the region and delivering an exceptional dining experience. 

The Challenge

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The Solution

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The Content

Garden Fresh
Fresh, seasonal produce from the garden and local suppliers featured throughout the week on digital channels. Guests are given an insight into what they can expect featured on the menu and the passion and creativity of the kitchen team.

Wine List
An ongoing opportunity to feature Australian and international wines from the menu with information directly from Olivewood in-house Sommelier. The Wine List feature educates guests on how to select wines based on their menu items both in-house and at home. Includes calls-to-action for making dining and wine bar reservations.

Local Producers
With such a purposeful focus on farm-to-plate and locally sourced produce, the Local Producers feature highlights local businesses, growers, farmers, producers and suppliers who are responsible for the quality and freshness of Olivewood’s menu. Featuring the people behind the businesses is strategic, allowing consumers to  create an emotional connection with the business and Olivewood brand.  Dining with Olivewood supports a whole production chain of local people, businesses and families. 

Sous Chef
Weekly kitchen highlights from a dedicated, consistent member of the kitchen staff showing behind-the-scenes insight into menu specials. The representative will be charismatic and comfortable in front of the camera. The tone of this feature is aspirational and production is high quality, inspiring guests to make a reservation. The strategic purpose of this pillar is to produce longer-form content for social platforms to build engagement with regular guests and connect with new customers.